Show Up as the CEO You Are (or Aspire to Be)
Outcome:
- Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.
- Create a strong brand identity that differentiates your startup from competitors.
- Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.
- Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.
- Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.
Trainer:
Naureen Ghaffar is a former banker who transitioned into entrepreneurship in 2014. With deep expertise in corporate restructuring, she played key roles in major bank mergers and served six years as Regional Head North for SME and Commercial Lending.
She now leads a business consultancy, helping clients structure optimal banking solutions, and is also a realtor working with premium projects including DHA, Bahria Town, and Emaar Pakistan. Her company collaborates on advanced HVAC projects and actively integrates SDGs, particularly women’s economic empowerment and climate action.
Naureen is an active member of RCCI and FPCCI, has led women entrepreneurship initiatives, and brings strong experience in B2B partnerships, collaboration, and networking through organizing major national and international events.
