Welcome to National Incubation Center Karachi

Branding and Storytelling
2025-11-19 15:00 - 17:00 UTC | NIC Karachi, Pakistan
Outcome:

Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.
Create a strong brand identity that differentiates your startup from competitors.
Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.
Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.
Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.

Trainer:
Waqar Siddiqui Digital Content Creator and Storyteller A storyteller turned digital creator, I share real-life stories that inspire and connect millions worldwide. With 120M+ views and 450K+ followers on Facebook, my short-form content continues to make waves—earning 10M+ views in January 2024 alone.
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Startup Lean Canvas Model
2025-11-04 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Articulate the problem their business solves and segment their target audience.

Craft a unique value proposition and design an effective solution.

Map out distribution channels, define revenue streams, and optimize cost structures.

Identify their unfair advantage to establish a competitive edge.

Trainer:
A person with passion not only to bring people together but to leverage for businesses to increase their revenues.
To secure a position in a prestigious organization this permits full utilization of educational knowledge and gives the opportunity for professional growth.
Specialties:
Entrepreneurship, Business, Startups, Teaching, Mentoring, Training and Development, Networking, Marketing and Sales, Operations and Social Media Marketing.
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Theme: Show Up as the CEO You Are (or Aspire to Be) Online
2025-09-10 15:00 - 17:00 | Online
Outcome:

Body language and voice coaching mini-workshop

“Founder wardrobe essentials” styling demo or guide

Role play: entering a pitch or boardroom with confidence

One-on-one grooming or image feedback (if feasible)

Trainer:
With 10+ years of experience driving Agile transformations in Fortune 100 companies, I specialize in SAFe, Scrum, Kanban, and product management—impacting 20,000+ employees and boosting productivity by 30%+.
I’ve coached 1000+ professionals in Agile and product management, improving delivery speed by 40% and process efficiency by 35%. As a PMP-certified leader, I’ve successfully delivered 97.5% of projects on time and within budget.
Passionate about business agility, I partner with organizations to scale Agile practices, enable growth, and foster continuous improvement.
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All About Fundraising
2025-09-09 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:

Develop a draft investment thesis and investor deck for their business.

Conduct mock investor pitch presentations, receiving feedback on the effectiveness of their communication and storytelling abilities.

Trainer:
M. Waqas Ghani has around 9 years of capital markets experience. He is a CFA Charterholder and a qualified Public accountant. He also holds an MSc in Accounting and Finaance from the University of Northampton, UK.
Waqas Ghani has been named the best analyst in Pakistan by Asia Money (Euro Money) for notable coverage on multiple sectors for the last two years.
Ghani is currently heading Equity Research at a top equity brokerage and investment banking firm in Pakistan. Before this, he worked for one of the largest mutual funds in Pakistan for several years where he was responsible for equity research to help the Investment Committee manage its equity funds. Over the years, he has been involved in the hiring and training of several new analysts in Pakistan’s financial markets.
Ghani is a hard worker, is passionate about working in the capital markets, and with a well-rounded experience in both the buy-side and sell-side equity research, he has gained the necessary skillset to deliver as an investment professional. Ghani aspires to become a valuable contributor to the global financial industry and corporate world in general.
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Crafting Powerful Pitches: The Art of Storytelling
2025-09-02 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:

Corporate communication for startups

This topic focuses on startups learning how to create impactful and engaging pitches by incorporating emotions, humor, and storytelling while mastering the essentials of pitching

Trainer:
From technology to project management to entrepreneurship, I’ve come a long way to discover that diversity in your skillset only evolves you as a better professional and a better person. My recently launched initiative Porter Pakistan has taught me the biggest value of them all; Leadership!
My expertise include entrepreneurship, leadership, data analytics, performance management & reporting, project management, training & development, client servicing, technology planning, creative writing and resource management.
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Fundraising as a Woman Founder: Breaking the Bias, Owning the Ask
2025-08-19 14:00 - 15:30 | NIC Karachi, Pakistan
Outcome:

Madlib Pitch or Gaddie Pitch

One-pager or fundraising teaser deck

Funding readiness checklist (traction, KPIs, data room items)

Trainer:
Kashaf J. is an accomplished investment and strategy professional with over a decade of experience spanning venture capital, fundraising, program leadership, and entrepreneurship. She currently serves as Vice President – Investments & Monitoring at Fatima Gobi Ventures and Gobi Partners, and as a Saison Expert at Saison Capital. Previously, she led programs at Katalyst Labs, managed renewable energy strategy at K-Electric, advised market development initiatives at Palladium, co-founded JustBecause.pk, and held investment roles at IFC, UBL, and BNP Paribas. Her expertise covers strategic initiatives, due diligence, stakeholder engagement, and driving impactful projects from conception to completion.
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MVP Development Product Development, Iterating and Pivoting
2025-08-07 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a productive/service one-pager outlining key features, benefits, and target audience.

Conduct a collaborative product/service brainstorming session to identify new features and improvements.

Develop a basic prototype of their product or service using low-fidelity or rapid prototyping techniques.

Conduct user testing sessions and analyze the collected feedback to identify key learnings and iterate on the MVP.

Trainer:
He is privileged to have developed a deep understanding of business, technology, and design, and to be able to orchestrate their right mix to enable great product development and the businesses around them.
He deeply values an entrepreneurial, customer-centric, growth-oriented, and agile-enabled mode of working in everything he does. He is also a firm believer in using clear, transparent communication as a means of enabling people to achieve their goals.
His journey of 16+ years has revolved around identifying and understanding complex business problems, designing intuitive solutions, implementing, and delivering them. He has helped numerous startups as well as large-scale enterprises in organizing and scaling their product and engineering teams.
In recent years, the latent entrepreneurial passion within him has been ignited, leading him to co-found a few startups, including those in the rent-a-car and B2B delivery space—some of which have progressed to raise multi-million-dollar funding rounds. He continues to have a keen interest in startups and follows the space closely. The coming years may see him involved more and more on this front.
He has led global teams of over 300 people and managed clients across the USA, Canada, Europe, the Middle East, Singapore, and other parts of the world, including startups, SMEs, and large enterprises. This has also involved managing financials and operational efficiency for multi-million-dollar software services businesses. Along the way, he has overseen technology experts, managed across multiple cultures and time zones, and built strong stakeholder relationships across all aspects of software development and delivery.
He has worked across multiple verticals including urban mobility, B2B and B2C delivery, supply chain, education, healthcare, and telemedicine.
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Financial Model Development
2025-08-05 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

This session introduces participants to the fundamentals of financial planning for startups, including financial statements, budgeting, forecasting, and funding options.

Trainer:

Ali Akbar Abdullah
Hands on experience in Financial Accounting, Corporate Affairs, company’s floatation, Taxation and Merger & Acquisition stretched over a period in excess of twenty years encompassing both with multinational and entrepreneur sector. A team player in developing new structures and proposals.
Azmat Rafique
An Islamic Finance Specialist with strong expertise in banking and advisory services, possessing a comprehensive background in Islamic banking and finance advisory, corporate and commercial Islamic banking, and sustainable finance. Experienced in product development aligned with AAOIFI Shari’a Standards and IFSB Standards. Skilled in Islamic asset and fund management, private banking, and risk management, with a solid track record in relationship and credit management within the corporate and commercial banking sectors.

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Technology Stack Selection: Choosing appropriate technologies for FinTech solutions
2025-07-31 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

A short note on why certain technologies (like programming languages, databases, etc.) were chosen.

A basic comparison of different options (like one table or slide) showing pros and cons.

Use-Case Mapping: Short summary showing how the selected stack supports the startup’s core product features.

Trainer:
Experienced Information Security and Technology professional with a Master’s in Computer Network Security and 15+ years in the infrastructure and information security domains. Adept in deploying and managing secure network infrastructure, conducting cloud migrations and implementation, and leading teams in successful project delivery. Proven track record in identifying and mitigating security risks while ensuring seamless integration of new technologies. Committed to staying ahead in the industry and utilizing my expertise to drive business growth and protect sensitive information.
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Emerging Technologies in Industrial Automation
2025-07-30 15:00 - 17:00
Outcome:

A brief summary of key emerging technologies (e.g. IoT, AI, robotics) relevant to the startup’s product.

A table mapping each technology to a specific use case within the startup’s solution.

A one-slide visual or infographic showcasing how the selected technologies will enhance operations or productivity.

Trainer:
Dynamic and results-driven Director of Technology with over 7 years of hands-on experience in spearheading the development and implementation of cutting-edge IoT solutions. Proven track record of leading cross-functional teams to deliver projects on time and within budget. Adept at leveraging emerging technologies to drive business growth and operational efficiency.
Key Skills:
IoT Solutions Development: Demonstrated expertise in designing and implementing innovative IoT solutions, showcasing a deep understanding of solution architecture and deployment.
Team Leadership: Proven ability to lead and motivate cross-functional teams of engineers and developers, consistently achieving project goals and milestones.
Technology Integration: Proficient in integrating sensors with diverse boards (Arduino, ESP8266, ESP32, STM32, Raspberry Pi) and communication protocols (Serial, SPI, I2C, Modbus, OPC UA, RS-485, RS-232).
Network Protocols: Extensive experience with various network protocols, including Wi-Fi, Ethernet, GSM/2G/3G/4G, and NB-IoT.
IoT Platform Integration: Skilled in integrating with major IoT platforms (IBM, Google, AWS, Azure, Nokia IMPACT, Telenor MIC, HiveMQ, EMQX, CloudMQTT) using communication protocols like HTTP, TCP, MQTT, and WebSocket.
Backend Development: Proficient in developing robust back-end servers using NodeJS with MongoDB database. Well-versed in MEAN/MERN development stacks.
Strategic Partnerships: Successful track record in building and maintaining strategic partnerships with clients and vendors, identifying and executing lucrative IoT opportunities.
Business Growth & Operational Efficiency: Consistently delivered tangible results by harnessing emerging technologies to enhance business growth and operational efficiency.
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Legal & Compliance
2025-07-21 15:00 - 17:00
Outcome:

DResearch and complete a preliminary legal checklist outlining key legal considerations for their specific business idea.

Participate in a case study analysis, examining a legal challenge faced by a startup and discussing potential solutions.

Founders’ Agreements & Roles: Understand the importance of founders’ agreements.

Trainer:
Raheel Samsam Ali Khan is a seasoned legal professional currently serving as the Senior Partner Litigation at Mavens & Co., where he leads high-stakes civil, criminal, and corporate matters. With over a decade of legal experience, he has previously held roles as a Civil Judge & Judicial Magistrate under the Sindh Judiciary and as an Associate at notable law firms including Rabbani & Ansari and Ali Raza Law Associates. Raheel is also the Chairperson of the Young Lawyers Association (YLA), a Director at Themis School of Law, and an Advocate of the High Court. He holds a Master of Laws (LL.M.) from Karachi University and an LL.B. from S.M. Law College, with active participation in debate societies and mock court sessions. His legal acumen is matched by a passion for mentoring and institutional development in the legal education sector.
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Sales Funneling - How to Acquire Initial Customers
2025-07-15 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a basic sales plan outlining target audience, prospecting strategies, and key metrics to track progress.

Conduct role-playing exercises to practice sales conversations and refine communication techniques.

Trainer:
Arif Lakhani is a seasoned entrepreneur with over 25 years of global experience in finance, tech, hospitality, and entertainment. He began his journey with ELECTRO in 1995, scaling it from a small team to a nationwide IT leader in Pakistan. His Canadian company remains a global player in recycled IT equipment across four continents.
Currently, he is the Co-Founder of Qist Bazaar, a Buy Now, Pay Later platform for underserved communities in Pakistan. He also serves as General Partner at K3 Diversity Fund, a California-based VC firm with over 125 global investments, including 14 in Pakistan.
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Theme: “You Don’t Have to Do It Alone”
2025-07-10 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Stakeholder ecosystem map (who to engage and why)

Personal leadership action plan (next 90 days)

Partnership outreach list or LoIs in progress

Trainer:

Worked with Fortune 500 companies
18+ Years experience in Digital Strategy, C-Level and Remote Work
Top 1% Remote Talent Globally
Multi-Awards Winner in Marketing, Innovation and Sustainability 2024, 2025

Sarah is the brain that can create game-changing IoT concepts for the betterment and convenience of people. She has helped 50+ Brands renew their marketing scenario with certified Design Thinking (ISO 56002 – Innovation Management), Neuromarketing and Digital Strategies Implementation.
Sarah has also worked with 500 Fortune companies including Apple as well as with a Microsoft-funded startup. She has also served as a Startup Mentor, Growth Hacker, and Digital Marketer in some of the leading firms around the globe.
From 15 years of age till today; Sarah has created dozens of worthy and internationally known projects for the internet industry with 18+ years of golden experience of multi-success and fall forward. Sarah has an immense remote working experience of more than a decade. It’s been a journey of more than 5000+ Zoom Meetings. She has been part of many local and international brands to reshape their strategy including The Telegraph UK, Leaders Lunch UK, StarzPlay, Appease Apex, etc.
Sarah is Pakistan’s first law blogger and has been featured as the Top Business Women in Pakistan by The News Pakistan for more than 6 years, and one of the Pakistan’s Top Influencers 2020 according to Google. She has also developed an utter digital database resource of the Lawyers Movement of Pakistan.
Sarah has also judged around dozen of international tech/media/startup contests including Unicorn Cup, Lahore Int. Children Film Festival, etc.
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Growth Hacking for Startups
2025-07-08 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.

Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.

Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Marketing professional with 10+ years’ experience of developing & executing innovative integrated marketing strategies for tech companies especially in fintech, ecommerce & travel sectors. Worked with startups to create impact brands that transcend demographics. I enjoy bridging the disconnect between companies and their customers.
My specializations are in crafting brand identities, driving user acquisitions, optimizing digital experiences, increasing retention, scaling products, managing diverse teams and coordinating with agencies. Moreover, I have been creating and managing high budget PPC campaigns and also leading product design sprints.
My achievements thus far include scaling Tez Financial Services’ digital marketing & communication campaigns to help in disbursing PKR.100 million in nano-loans, ranking the app at #1 position in PlayStore’s Finance category, successfully delivering Sastaticket.pk’s first Black Friday travel sales campaign, scaling Rocket Internet Kaymu.pk’s books category and managing nationwide ILoveBooks sales campaign for Liberty Books. Hard work is my ethic, digital marketing is my passion and data analytics is my secret sauce.
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Industry Analysis: Understanding challenges and opportunities in the industrial sector
2025-07-02 11:00 - 13:00
Outcome:

Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.

Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.

Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Cybersecurity leader with 19+ years of experience. Founder of Cydea Tech and CEO of Trillium Information Security Systems. Former Council Member at the Electronic Certification Accreditation Council (Govt. of Pakistan), contributing to national digital security initiatives. Passionate about secure digital transformation and data protection.
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Industry Analysis: Understanding challenges and opportunities in the industrial sector
2025-06-18 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.

Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.

Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Ms. Maheen Salman brings over 24 years of accomplished management experience, having begun her career with renowned multinational corporations before joining her family business, the Global Group of Companies—which includes Global Environmental Lab, Incineration, Recycling, and Waste Management. She now leads two innovative ventures: Global Innovatrix Pvt Ltd., focusing on digital transformation, carbon trading, and sustainability; and Ecowise Solutions Pvt Ltd., offering industrial automation and environmental metrics solutions. Ms. Salman has held several leadership roles, including Senior Vice President at the Korangi Association of Trade and Industry (KATI), President of the Rotary Club of Karachi Cosmopolitan (2024–2025), Chairperson of the Startups and Incubation Standing Committee at KATI, and Convener of the FPCCI Central Standing Committee on Higher Education, Science & Technology. Deeply committed to academia, she voluntarily serves as Focal Person for the FPCCI & UNIDO-ITPO Entrepreneurship and Innovation Center, is a Notified Member and Focal Person for the STEVTA & KATI Committee, and sits on the ORIC Boards of nine universities, in addition to chairing three vocational training center IMCs. Her contributions include founding the Dr. Sami uz Zaman Research Memorial Lab at the University of Karachi, launching the first STEVTA incubation center at the Govt. Polytechnic Institute for Women, Landhi, and authoring project management training resources for USAID programs at IoBM. She also supervises MS research at PAF KIET and is currently pursuing her PhD at the Institute of Business Management (IoBM), all in pursuit of her mission to bridge the gap between industry and academia.
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FinTech Compliance: Legal & Regulatory Essentials
2025-06-13 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain an initial awareness of the legal and regulatory landscape surrounding Fintech startups.

Identify potential compliance risks associated with your specific Fintech idea.

Develop an understanding of the resources available to support compliance efforts within your startup.

Trainer:
Co-Founder & CEO of PingUp, Wajahat Jafri is recognized as one of Pakistan’s Top 100 Entrepreneurs, leading with vision and purpose. Currently managing over $12 million in assets for a thriving community of 10,000+ investors, He is a results-driven business leader known for stepping in, solving complex challenges, and delivering measurable outcomes. With a passion for innovation and impact, [he/she/they] is at the forefront of reshaping digital wealth and investment solutions in Pakistan.
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Theme: “Own Your Narrative, Lead with Purpose.
2025-06-04 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:
Founder Identity, Leadership & Personal Branding:

Founder identity: owning your voice as a woman leader

Navigating gender biases in entrepreneurship

Leveraging your story for media, investor, and customer engagement

Trainer:
I am a versatile professional with 18 years of experience spanning product management, marketing strategy, business development, and learning & development. I specialize in driving business growth through data-driven insights, digital transformation, and stakeholder engagement. My background includes leading cross-functional teams, streamlining business processes, and developing innovative strategies that align with organizational goals.
I have a proven track record in crafting and executing targeted marketing campaigns, launching new products, and managing sales funnels to maximize impact. My ability to harness cutting-edge digital tools, including AI, enables me to optimize marketing efforts, enhance product development, and deliver measurable outcomes.
With a passion for learning and development, I have also designed and implemented training programs that foster skill-building and team development. I bring a holistic approach to product management, marketing, and L&D, ensuring strategies are customer-focused and drive continuous improvement.
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Branding and Storytelling
2025-05-30 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:

Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.

Create a strong brand identity that differentiates your startup from competitors.

Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.

Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.

Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.

Trainer:
Sadaf Mahmood is a social entrepreneur, communications specialist, strategist, writer and editor. Currently she is the Director of Xiphios Global Private Limited, a UK-based consultancy and impact audit firm that works on merging ideas, methodologies, and frameworks across various countries and sectors for social change.
Prior to this, she was the Chief Operating Officer at Nutshell Communications, a sister concern of Nutshell Group. She also served as Head of Strategy & Partnerships for Programs and World Culture Summit at the Arts Council of Pakistan. Previously, she has been a Partner and Lead Strategist at SEED Ventures – an investment firm and a Social Entrepreneurship & Equity Development organization, and has worked extensively with MSMEs, startups and social enterprises.
Sadaf was the Country Program Manager for Enterprise Challenge Pakistan – a Prince’s Trust Initiative. She brought Social Enterprise Academy to Pakistan with SEA International and launched the Scottish Government Fund ‘Impact Link’ for social enterprises. She was the Founder of Reimagining Karachi, a social enterprise for heritage preservation.
Sadaf is also a Writer and Editor, currently in the process of finishing the first draft of a business management book for a client and embarking upon producing another manuscript on investment and financial market.
She has appeared weekly on FM 107, and periodically on other radio and television channels to talk about entrepreneurship, culture, heritage, social and environmental issues, and women empowerment.
Sadaf is the recipient of a Fellowship, How Women Lead’s ‘Women Leaders for the World’ program, a transformational leadership program to propel disrupters and changemakers forward. She was also one of the 15 global women business leaders selected by the US State Department for IVLP – International Visitor Leadership Program in 2014.
Sadaf was appointed Board Member and Treasurer for I AM KARACHI, a city-wide social cultural movement to bring civil society together and was also on the Advisory Board of Frontier Innovators, an initiative of the Australian Government for innovative businesses in the Asia-Pacific.
She is an alumna of SEALA – Southeast Asia Leadership Academy, a sister concern of SIBF – Society of International Business Fellows, a US based think tank; and was later a facilitator at the 2015 SEALA program. She was also part of the special delegation headed by Governor Sind, to the United States for Pakistan Investment Conference 2019 by JS Global to put Pakistan on the global investors’ radar.
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Understanding Financial Technologies: Trends, emerging technologies, and potential disruptions
2025-05-21 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the evolving Fintech landscape and its potential to disrupt financial services.

Identify emerging technologies with the potential to enhance your Fintech startup idea.

Develop an initial understanding of how Fintech can disrupt specific areas of finance relevant to your idea.

Trainer:
Shah Aun is an early-age entrepreneur, startup founder, and social worker with over nine years of corporate leadership experience. He has a diverse background in setting up and re-aligning businesses across multiple sectors, with a strong focus on business strategy, growth, and data-driven decision-making. Shah has held key leadership roles including Co-founder of Swich, a payments fintech startup; Business Unit Head at Abhi, one of Pakistan’s leading fintech startups; Head of Regional Operations at Airlift, the country’s highest-funded q-commerce startup; and Interim COO roles at both Gerry’s International (Airline Division) and Gerry’s Information Technology. He also served as General Manager and board advisor at Gerry’s Group. Known for his high cultural intelligence and exceptional ability to turn around unprofitable operations, Shah has consistently delivered results by leveraging stakeholder management, team leadership, strategic remodeling, digital transformation, and effective risk management. Passionate about reshaping the future of payments in Pakistan, he continues to strive for innovation and impact through every endeavor.

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Design Thinking - Building Products Users Want
2025-05-20 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Complete a design thinking empathy map template of your startup.

Develop and present a validated solution prototype based on identified user needs and challenges.

Trainer:
A passionate advocate for driving innovation and enabling digital transformation, with a strong foundation in design thinking and a proven track record in manufacturing, commercial, and supply chain excellence. Currently contributing to impactful initiatives at Engro Polymer & Chemicals Ltd, leveraging expertise in Industrial Internet of Things (IIOT) to optimize operations and foster growth. An alumnus of NED University of Engineering and Technology, based in Karachi, Pakistan.

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Startup Business Models and Pricing
2025-05-13 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a detailed revenue model outline, including pricing strategy and financial forecast for their business.

Participate in a case study analysis, dissecting the revenue model and pricing strategy of a successful company in their industry.

Product Pricing Strategies for Founders

Trainer:
Hamza Abdul Rauf is a passionate entrepreneur with a bachelor’s and master’s degree in Business Administration from Pakistan’s Top Business School (IBA). He co-founded his entrepreneurial venture Telemart at the age of 20 during his sophomore year. His vision behind Telemart is to transform, disrupt and digitize the landscape of retailing and e-commerce in Pakistan by working towards a customer centric business approach based on an omni-channel retail model.
Hamza’s fields of interests are Marketing, Retail & Brand building. He is the brains behind Telemart’s aggressive and unconventional marketing and formation of successful strategic alliances with massive brands, banks and Telcos. Hamza Abdul Rauf is a staunch believer in the phrase “co-operation over competition”. Hamza has also designed Telemart’s one of it’s kind and transformational Franchise Program based on a “Phygital Retail Model” which has now expanded to 24 stores spread across 17 cities of Pakistan. He loves to take challenges and is supremely dedicated to innovate for the future. As an individual and an entrepreneur, Hamza believes in serving and giving back to society as an obligation of a responsible citizen and an entrepreneur.
Hamza Abdul Rauf won the award for “Young Digital Entrepreneur” at Pakistan’s 1st Digital Awards “Pakistan Digi Awards 2017”. He has also won an international award for CEO of the year (2018) by CEO World Awards (SVUS Awards) and he was also recently featured in “100 Best Best Performing CEOs of Pakistan 2020” by CEO Club Pakistan which made him one of the youngest Pakistanis to achieve this feat.
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Go - to - Marketing Strategies
2025-05-06 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a preliminary GTM plan for their business, outlining target channels, marketing tactics, and launch timeline.

Participate in a case study analysis of a successful GTM strategy implemented by a comparable startup.

Trainer:
Growth Marketer | Data Driven | People’s Person | Optimization Consultant | Creative Powerhouse | Brand Specialist
Business savvy, accomplished marketing leader with 14+ years of experience in developing & deploying result driven marketing strategies for Pakistan’s top brands across multiple categories and media. Exceptional interpersonal skills dedicated and adaptive collaborator with analytical, creative problem-solving and leadership skills to work effectively across all levels of an organization including C-Suite and Board. Thrives in diverse, deadline-driven, fast paced environments while pushing creative limits and achieving company goals and objectives. Proven professional with extensive experience in sales, product development, brand management, performance marketing, customer value & lifecycle management and the use of analytics to drive sales and conversions
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Customer Discovery: Market Validation and Segmentation (TAM, PAM, SAM, SOM)
2025-04-29 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a preliminary market research plan for their chosen business idea.

Conduct a mock customer interview and analyze the gathered information.

Develop a detailed market research report outlining target market, competition, and key market insights.

Create a market segmentation framework and customer persona profile.

Trainer:
Passionate about democratizing personal finance in Pakistan, I am an entrepreneur with a background in Fintech. As the Co-Founder of YPay Financial Services, I led initiatives to provide youth access to asset management services through a simplified investing and savings platform.
Recently, I have ventured into the dynamic realm of DevOps services, founding a firm dedicated to streamlining development, operations, and security processes for businesses seeking operational excellence.
With a foundation in advanced machine learning, and deep learning, and strong analytical skills, I am recognized as a leading data scientist in the industry. My earlier experiences at Deloitte involved engagements with IFRS implementations, specifically IFRS 9.
I hold a Bachelor’s in Computer Sciences from Habib University, Karachi, and have completed a Data Science Intensive Studies Certification from Stanford University, CA, USA. With entrepreneurial skills and technical expertise, I am a sought-after thought leader in both Fintech and DevOps.
Connect with me to explore synergies in the intersection of AI-augmented DevOps and technology efficiency.
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Startup Lean Canvas Model
2025-04-22 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Articulate the problem their business solves and segment their target audience.
Craft a unique value proposition and design an effective solution.
Map out distribution channels, define revenue streams, and optimize cost structures.
Identify their unfair advantage to establish a competitive edge.”

Trainer:
As the Founder of Raptr Games, he combines his passion for gaming with a deep expertise in fintech and cloud technologies. Previously, he founded and served as Managing Director of RapidCompute, Pakistan’s pioneering enterprise-class public cloud platform. With a strong foundation in both the gaming and tech industries, he is driven by innovation and the pursuit of new possibilities in the world of payments, fintech, and cloud computing.
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All About Fundraising
2025-03-13 12:00 - 13:00 | Online
Outcome:

Develop a draft investment thesis and investor deck for their business.
Conduct mock investor pitch presentations, receiving feedback on the effectiveness of their communication and storytelling abilities.

Trainer:
Digital Payment and Fintech Industry expert with experience of 20+ years across Middle East, Africa and Asia.
Managing sales and marketing, product inception and market development activities with neo-banks, fintechs, conventional banks, telecoms, payment networks, central banks and other financial institutions for their digital payment initiatives.
Strong knowledge of current and future market needs including innovative payments, neo-banking, agency banking, merchant services, digital on-boarding, BNPL, e-commerce and remittances.
Multi-functional experience in sales, product positioning, direct and indirect sales, marketing and PR activities and product management.
Strong track-record of enabling customers with new initiatives and envisaging products and services. Experienced in creating value-driven and workable business models.
Distinctive educational background in computer science and business administration.
Traveled extensively across multiple regions around the world.
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Financial Modeling and Fundraising
2025-03-12 12:00 - 13:00 | Online
Outcome:

Develop a financial model tailored to a small business or MSME.
Identifying sources from where project based grants and/or angel investment can be secured

Trainer:
There are so many layers to peel before you can reach the core of an orange. My 17-plus years of experience in the development sector transcends to a time much before my current position as director executive. Simply put, I have been working to serve others, not as a necessity. Though, as an aware choice. My resume only tracks my unflagging commitment and demonstrative ability. However, it misses the pulses of my heartbeat. In climbing a mountain, the scenes, sounds, and colors keep changing only the purpose remains the same.
I have worked with organizations like WWF Pakistan where I developed and executed the Eco Internship and the Eco Travel Program, raising funds to get done things on the field, and with Child Life Foundation, where I worked as a consultant and developed their water project. I have also consulted for different projects at Sindh Education Foundation, Ministry of Education Government of Sindh, World Bank, and Asian Development Bank.
-Awarded by Page 44(Advertising Agency for Research work)
-Awarded by Connect IT for Participating and organising.
-Proficient in English and Urdu.
-Took Training for interpersonal Skills by USAID, Islamabad
-Statistical Management and Research.
-Proposal Writing by Transparency International Pakistan.
-Proposal Writing for NGOs.
-Possess strong written and oral communication skills.
-Specialties: Playing table tennis and keen follower of sports.
-Reading magazines and watching movies.
-Creating /writing Poems and articles
-Attended and represented Pakistan at “Mindfulness at work” conference at Cranfield University,UK
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Work - Life Balance for Entrepreneurs
2025-03-05 12:00 - 13:00 | NIC Karachi, Pakistan
Outcome:

Participants gain awareness of the importance of work-life balance for their well-being and business success.
Develop practical skills for effective time management, stress reduction, and setting healthy boundaries.
Learn strategies for building support systems and delegating tasks to achieve a sustainable work-life balance.
Develop a growth mindset and self-care practices to maintain their well-being and thrive as entrepreneurs.

Trainer:
I am a trauma-informed facilitator, neuro-linguistic programming (NLP) practitioner, art as therapy practitioner, and founder of Parindey training and consulting. We work to build resilient communities through countering violent extremism and promoting mental health in Pakistan. I am a certified Facebook facilitator trained to implement the #Shemeansbusiness and #wethinkdigital programs. In 2022 I completed my post- grad diploma in Gender Equality from the University of Iceland with the final project focusing on digital violence, extremism, and gender. I am a Harvard Graduate of Public Narrative Executive Leadership program. In 2019, I became a member of Pakistan’s first National Youth Council through which I focus on building programs and policy for civic engagement and youth-focused institutional reform. For seven years, I have introduced design thinking principles within marginalized communities to empower citizens to take ownership of local development.
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Financial Literacy & Budgeting for Startups
2025-02-28 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Build basic financial literacy and budgeting skills.

Trainer:
A Serial Entrepreneur and Lending Specialist with a focus on social impact and inclusion.
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Sales Funneling & Digital Marketing
2025-02-27 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Set up digital marketing strategies and refine customer funnel stages.

Trainer:
A digital marketing specialist with core competency in media planning/buying/strategy and managing Biddable & Programmatic platforms.

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