Welcome to National Incubation Center Karachi

Growth Hacking for Startups
2025-02-12 15:00 - 17:00 UTC | NIC Karachi, Pakistan
Outcome:

Develop a basic growth hacking plan for their business, identifying key channels, tactics, and metrics to track progress.
Participate in a brainstorming session to identify creative growth hacking ideas for different business scenarios.

Trainer:
Growth-oriented marketing leader with a passion for building brands and driving revenue. Proven track record in scaling startups (2x co-founder) and leading high-performing teams across diverse industries – FMCG, advertising, publishing, tech, and SaaS. Expertise spans full marketing spectrum: brand strategy, growth hacking, product marketing, demand generation, and digital/performance marketing.
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FinTech Compliance: Legal & Regulatory Essentials
2025-02-07 15:00 - 17:00
Outcome:

Gain an initial awareness of the legal and regulatory landscape surrounding Fintech startups.
Identify potential compliance risks associated with your specific Fintech idea.
Develop an understanding of the resources available to support compliance efforts within your startup.

Trainer:
Mutaher Khan is a seasoned expert in mapping Pakistan’s startup ecosystem, financial data, and SaaS landscape. With a deep understanding of emerging markets, he leads efforts in consolidating complex information and transforming it into meaningful insights. As a key figure in the data and media industry, Mutaher specializes in analyzing market trends, investment patterns, and entrepreneurial developments, making critical data accessible to businesses, investors, and policymakers. His expertise in storytelling and research-driven narratives has positioned him as a thought leader, shaping conversations around Pakistan’s evolving digital and financial landscape.
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E-Commerce for Scalability
2025-02-06 15:00 - 17:00
Outcome:

Set up payment gateways, explore logistics, and use analytics tools.

Trainer:
With over 11 years of experience in the e-commerce industry, I have a proven track record of delivering results, driving innovation, and leading cross-functional teams in a fast-paced and dynamic environment. Currently, I oversee the end-to-end online business management for one of the leading fashion brands in Pakistan.
I am passionate about creating engaging and memorable online shopping experiences for customers, leveraging my skills in web content, new media, digital marketing, and tech innovation. I have successfully led the 360 revamp of the e-business for Bonanza Satrangi and Alkaram Studio, including platform migration from Magento 2.3 to Shopify, OMS and CRM deployment, omni-channel and multi-warehousing model expansion, and human capital development. I have also introduced industry-first features such as shoppable lookbook, AR for beauty, and gamification for the fragrance category, resulting in 120% growth from last year on the net and GP targets, while maintaining return and cancellation rates under 10%.
In addition to my role as the Head of E-commerce, I also serve as a Corporate Advisory Board Member and a Visiting Faculty at SZABIST, where I share my expertise and insights with the community. I hold a Masters of Advertising degree from SZABIST, and I have been honored as one of the Top 20 Influential Pakistani Women on LinkedIn and as One under 30 by Branding in Asia. I am motivated by the vision of transforming the e-commerce landscape in Pakistan and empowering women in the tech sector.
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Startup Business Models and Pricing
2025-02-06 11:00 - 13:00
Outcome:

Develop a detailed revenue model outline, including pricing strategy and financial forecast for their business.
Participate in a case study analysis, dissecting the revenue model and pricing strategy of a successful company in their industry.
Product Pricing Strategies for Founders

Trainer:
Passionate and goal oriented marketing and communications professional with over sixteen years of experience. Demonstrated track record of developing and leading cross-functional teams, identifying business potentials, driving revenue growth and profitability. Ability to anticipate changes in the environment and to accommodate on strategic and tactical levels. Consulted with clients across industry categories such as CPG, Finance, Airline & Consumer Appliances, and Cellular Phones – and convinced them to shift spend from offline to online. Have extensive experience in CPG categories ranging from tobacco to pharmaceuticals on one hand to low-involvement electronics and beauty products. Tracking and creating opportunities for business diversification.
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User Feedback: Iterate & Improve Your Fintech Solution
2025-02-04 15:00 - 17:00
Outcome:

Develop the ability to prioritize and implement user feedback to improve your Fintech solution effectively.
Gain a strong foundation for adopting a user-centric approach throughout the development process.

Trainer:
He is currently the Head of Finance at TPL Development, where he oversees financial strategy, planning, and operations. With a strong background in financial management, he previously served as CFO at Neem Financials, driving key initiatives in financial growth and sustainability. His expertise spans across corporate finance, risk management, and strategic planning, contributing to the success of the organizations he has been a part of.
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