Welcome to National Incubation Center Karachi

Industry Analysis: Understanding challenges and opportunities in the industrial sector
2025-07-02 11:00 - 13:00 UTC
Outcome:

Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.

Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.

Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Cybersecurity leader with 19+ years of experience. Founder of Cydea Tech and CEO of Trillium Information Security Systems. Former Council Member at the Electronic Certification Accreditation Council (Govt. of Pakistan), contributing to national digital security initiatives. Passionate about secure digital transformation and data protection.
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Industry Analysis: Understanding challenges and opportunities in the industrial sector
2025-06-18 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.

Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.

Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Ms. Maheen Salman brings over 24 years of accomplished management experience, having begun her career with renowned multinational corporations before joining her family business, the Global Group of Companies—which includes Global Environmental Lab, Incineration, Recycling, and Waste Management. She now leads two innovative ventures: Global Innovatrix Pvt Ltd., focusing on digital transformation, carbon trading, and sustainability; and Ecowise Solutions Pvt Ltd., offering industrial automation and environmental metrics solutions. Ms. Salman has held several leadership roles, including Senior Vice President at the Korangi Association of Trade and Industry (KATI), President of the Rotary Club of Karachi Cosmopolitan (2024–2025), Chairperson of the Startups and Incubation Standing Committee at KATI, and Convener of the FPCCI Central Standing Committee on Higher Education, Science & Technology. Deeply committed to academia, she voluntarily serves as Focal Person for the FPCCI & UNIDO-ITPO Entrepreneurship and Innovation Center, is a Notified Member and Focal Person for the STEVTA & KATI Committee, and sits on the ORIC Boards of nine universities, in addition to chairing three vocational training center IMCs. Her contributions include founding the Dr. Sami uz Zaman Research Memorial Lab at the University of Karachi, launching the first STEVTA incubation center at the Govt. Polytechnic Institute for Women, Landhi, and authoring project management training resources for USAID programs at IoBM. She also supervises MS research at PAF KIET and is currently pursuing her PhD at the Institute of Business Management (IoBM), all in pursuit of her mission to bridge the gap between industry and academia.
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FinTech Compliance: Legal & Regulatory Essentials
2025-06-13 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain an initial awareness of the legal and regulatory landscape surrounding Fintech startups.

Identify potential compliance risks associated with your specific Fintech idea.

Develop an understanding of the resources available to support compliance efforts within your startup.

Trainer:
Co-Founder & CEO of PingUp, Wajahat Jafri is recognized as one of Pakistan’s Top 100 Entrepreneurs, leading with vision and purpose. Currently managing over $12 million in assets for a thriving community of 10,000+ investors, He is a results-driven business leader known for stepping in, solving complex challenges, and delivering measurable outcomes. With a passion for innovation and impact, [he/she/they] is at the forefront of reshaping digital wealth and investment solutions in Pakistan.
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Theme: “Own Your Narrative, Lead with Purpose.
2025-06-04 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:
Founder Identity, Leadership & Personal Branding:

Founder identity: owning your voice as a woman leader

Navigating gender biases in entrepreneurship

Leveraging your story for media, investor, and customer engagement

Trainer:
I am a versatile professional with 18 years of experience spanning product management, marketing strategy, business development, and learning & development. I specialize in driving business growth through data-driven insights, digital transformation, and stakeholder engagement. My background includes leading cross-functional teams, streamlining business processes, and developing innovative strategies that align with organizational goals.
I have a proven track record in crafting and executing targeted marketing campaigns, launching new products, and managing sales funnels to maximize impact. My ability to harness cutting-edge digital tools, including AI, enables me to optimize marketing efforts, enhance product development, and deliver measurable outcomes.
With a passion for learning and development, I have also designed and implemented training programs that foster skill-building and team development. I bring a holistic approach to product management, marketing, and L&D, ensuring strategies are customer-focused and drive continuous improvement.
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Branding and Storytelling
2025-05-30 16:00 - 18:00 | NIC Karachi, Pakistan
Outcome:

Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.

Create a strong brand identity that differentiates your startup from competitors.

Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.

Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.

Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.

Trainer:
Sadaf Mahmood is a social entrepreneur, communications specialist, strategist, writer and editor. Currently she is the Director of Xiphios Global Private Limited, a UK-based consultancy and impact audit firm that works on merging ideas, methodologies, and frameworks across various countries and sectors for social change.
Prior to this, she was the Chief Operating Officer at Nutshell Communications, a sister concern of Nutshell Group. She also served as Head of Strategy & Partnerships for Programs and World Culture Summit at the Arts Council of Pakistan. Previously, she has been a Partner and Lead Strategist at SEED Ventures – an investment firm and a Social Entrepreneurship & Equity Development organization, and has worked extensively with MSMEs, startups and social enterprises.
Sadaf was the Country Program Manager for Enterprise Challenge Pakistan – a Prince’s Trust Initiative. She brought Social Enterprise Academy to Pakistan with SEA International and launched the Scottish Government Fund ‘Impact Link’ for social enterprises. She was the Founder of Reimagining Karachi, a social enterprise for heritage preservation.
Sadaf is also a Writer and Editor, currently in the process of finishing the first draft of a business management book for a client and embarking upon producing another manuscript on investment and financial market.
She has appeared weekly on FM 107, and periodically on other radio and television channels to talk about entrepreneurship, culture, heritage, social and environmental issues, and women empowerment.
Sadaf is the recipient of a Fellowship, How Women Lead’s ‘Women Leaders for the World’ program, a transformational leadership program to propel disrupters and changemakers forward. She was also one of the 15 global women business leaders selected by the US State Department for IVLP – International Visitor Leadership Program in 2014.
Sadaf was appointed Board Member and Treasurer for I AM KARACHI, a city-wide social cultural movement to bring civil society together and was also on the Advisory Board of Frontier Innovators, an initiative of the Australian Government for innovative businesses in the Asia-Pacific.
She is an alumna of SEALA – Southeast Asia Leadership Academy, a sister concern of SIBF – Society of International Business Fellows, a US based think tank; and was later a facilitator at the 2015 SEALA program. She was also part of the special delegation headed by Governor Sind, to the United States for Pakistan Investment Conference 2019 by JS Global to put Pakistan on the global investors’ radar.
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Understanding Financial Technologies: Trends, emerging technologies, and potential disruptions
2025-05-21 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the evolving Fintech landscape and its potential to disrupt financial services.

Identify emerging technologies with the potential to enhance your Fintech startup idea.

Develop an initial understanding of how Fintech can disrupt specific areas of finance relevant to your idea.

Trainer:
Shah Aun is an early-age entrepreneur, startup founder, and social worker with over nine years of corporate leadership experience. He has a diverse background in setting up and re-aligning businesses across multiple sectors, with a strong focus on business strategy, growth, and data-driven decision-making. Shah has held key leadership roles including Co-founder of Swich, a payments fintech startup; Business Unit Head at Abhi, one of Pakistan’s leading fintech startups; Head of Regional Operations at Airlift, the country’s highest-funded q-commerce startup; and Interim COO roles at both Gerry’s International (Airline Division) and Gerry’s Information Technology. He also served as General Manager and board advisor at Gerry’s Group. Known for his high cultural intelligence and exceptional ability to turn around unprofitable operations, Shah has consistently delivered results by leveraging stakeholder management, team leadership, strategic remodeling, digital transformation, and effective risk management. Passionate about reshaping the future of payments in Pakistan, he continues to strive for innovation and impact through every endeavor.

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Design Thinking - Building Products Users Want
2025-05-20 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Complete a design thinking empathy map template of your startup.

Develop and present a validated solution prototype based on identified user needs and challenges.

Trainer:
A passionate advocate for driving innovation and enabling digital transformation, with a strong foundation in design thinking and a proven track record in manufacturing, commercial, and supply chain excellence. Currently contributing to impactful initiatives at Engro Polymer & Chemicals Ltd, leveraging expertise in Industrial Internet of Things (IIOT) to optimize operations and foster growth. An alumnus of NED University of Engineering and Technology, based in Karachi, Pakistan.

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Startup Business Models and Pricing
2025-05-13 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a detailed revenue model outline, including pricing strategy and financial forecast for their business.

Participate in a case study analysis, dissecting the revenue model and pricing strategy of a successful company in their industry.

Product Pricing Strategies for Founders

Trainer:
Hamza Abdul Rauf is a passionate entrepreneur with a bachelor’s and master’s degree in Business Administration from Pakistan’s Top Business School (IBA). He co-founded his entrepreneurial venture Telemart at the age of 20 during his sophomore year. His vision behind Telemart is to transform, disrupt and digitize the landscape of retailing and e-commerce in Pakistan by working towards a customer centric business approach based on an omni-channel retail model.
Hamza’s fields of interests are Marketing, Retail & Brand building. He is the brains behind Telemart’s aggressive and unconventional marketing and formation of successful strategic alliances with massive brands, banks and Telcos. Hamza Abdul Rauf is a staunch believer in the phrase “co-operation over competition”. Hamza has also designed Telemart’s one of it’s kind and transformational Franchise Program based on a “Phygital Retail Model” which has now expanded to 24 stores spread across 17 cities of Pakistan. He loves to take challenges and is supremely dedicated to innovate for the future. As an individual and an entrepreneur, Hamza believes in serving and giving back to society as an obligation of a responsible citizen and an entrepreneur.
Hamza Abdul Rauf won the award for “Young Digital Entrepreneur” at Pakistan’s 1st Digital Awards “Pakistan Digi Awards 2017”. He has also won an international award for CEO of the year (2018) by CEO World Awards (SVUS Awards) and he was also recently featured in “100 Best Best Performing CEOs of Pakistan 2020” by CEO Club Pakistan which made him one of the youngest Pakistanis to achieve this feat.
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Go - to - Marketing Strategies
2025-05-06 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a preliminary GTM plan for their business, outlining target channels, marketing tactics, and launch timeline.

Participate in a case study analysis of a successful GTM strategy implemented by a comparable startup.

Trainer:
Growth Marketer | Data Driven | People’s Person | Optimization Consultant | Creative Powerhouse | Brand Specialist
Business savvy, accomplished marketing leader with 14+ years of experience in developing & deploying result driven marketing strategies for Pakistan’s top brands across multiple categories and media. Exceptional interpersonal skills dedicated and adaptive collaborator with analytical, creative problem-solving and leadership skills to work effectively across all levels of an organization including C-Suite and Board. Thrives in diverse, deadline-driven, fast paced environments while pushing creative limits and achieving company goals and objectives. Proven professional with extensive experience in sales, product development, brand management, performance marketing, customer value & lifecycle management and the use of analytics to drive sales and conversions
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Customer Discovery: Market Validation and Segmentation (TAM, PAM, SAM, SOM)
2025-04-29 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a preliminary market research plan for their chosen business idea.

Conduct a mock customer interview and analyze the gathered information.

Develop a detailed market research report outlining target market, competition, and key market insights.

Create a market segmentation framework and customer persona profile.

Trainer:
Passionate about democratizing personal finance in Pakistan, I am an entrepreneur with a background in Fintech. As the Co-Founder of YPay Financial Services, I led initiatives to provide youth access to asset management services through a simplified investing and savings platform.
Recently, I have ventured into the dynamic realm of DevOps services, founding a firm dedicated to streamlining development, operations, and security processes for businesses seeking operational excellence.
With a foundation in advanced machine learning, and deep learning, and strong analytical skills, I am recognized as a leading data scientist in the industry. My earlier experiences at Deloitte involved engagements with IFRS implementations, specifically IFRS 9.
I hold a Bachelor’s in Computer Sciences from Habib University, Karachi, and have completed a Data Science Intensive Studies Certification from Stanford University, CA, USA. With entrepreneurial skills and technical expertise, I am a sought-after thought leader in both Fintech and DevOps.
Connect with me to explore synergies in the intersection of AI-augmented DevOps and technology efficiency.
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Startup Lean Canvas Model
2025-04-22 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Articulate the problem their business solves and segment their target audience.
Craft a unique value proposition and design an effective solution.
Map out distribution channels, define revenue streams, and optimize cost structures.
Identify their unfair advantage to establish a competitive edge.”

Trainer:
As the Founder of Raptr Games, he combines his passion for gaming with a deep expertise in fintech and cloud technologies. Previously, he founded and served as Managing Director of RapidCompute, Pakistan’s pioneering enterprise-class public cloud platform. With a strong foundation in both the gaming and tech industries, he is driven by innovation and the pursuit of new possibilities in the world of payments, fintech, and cloud computing.
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All About Fundraising
2025-03-13 12:00 - 13:00 | Online
Outcome:

Develop a draft investment thesis and investor deck for their business.
Conduct mock investor pitch presentations, receiving feedback on the effectiveness of their communication and storytelling abilities.

Trainer:
Digital Payment and Fintech Industry expert with experience of 20+ years across Middle East, Africa and Asia.
Managing sales and marketing, product inception and market development activities with neo-banks, fintechs, conventional banks, telecoms, payment networks, central banks and other financial institutions for their digital payment initiatives.
Strong knowledge of current and future market needs including innovative payments, neo-banking, agency banking, merchant services, digital on-boarding, BNPL, e-commerce and remittances.
Multi-functional experience in sales, product positioning, direct and indirect sales, marketing and PR activities and product management.
Strong track-record of enabling customers with new initiatives and envisaging products and services. Experienced in creating value-driven and workable business models.
Distinctive educational background in computer science and business administration.
Traveled extensively across multiple regions around the world.
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Financial Modeling and Fundraising
2025-03-12 12:00 - 13:00 | Online
Outcome:

Develop a financial model tailored to a small business or MSME.
Identifying sources from where project based grants and/or angel investment can be secured

Trainer:
There are so many layers to peel before you can reach the core of an orange. My 17-plus years of experience in the development sector transcends to a time much before my current position as director executive. Simply put, I have been working to serve others, not as a necessity. Though, as an aware choice. My resume only tracks my unflagging commitment and demonstrative ability. However, it misses the pulses of my heartbeat. In climbing a mountain, the scenes, sounds, and colors keep changing only the purpose remains the same.
I have worked with organizations like WWF Pakistan where I developed and executed the Eco Internship and the Eco Travel Program, raising funds to get done things on the field, and with Child Life Foundation, where I worked as a consultant and developed their water project. I have also consulted for different projects at Sindh Education Foundation, Ministry of Education Government of Sindh, World Bank, and Asian Development Bank.
-Awarded by Page 44(Advertising Agency for Research work)
-Awarded by Connect IT for Participating and organising.
-Proficient in English and Urdu.
-Took Training for interpersonal Skills by USAID, Islamabad
-Statistical Management and Research.
-Proposal Writing by Transparency International Pakistan.
-Proposal Writing for NGOs.
-Possess strong written and oral communication skills.
-Specialties: Playing table tennis and keen follower of sports.
-Reading magazines and watching movies.
-Creating /writing Poems and articles
-Attended and represented Pakistan at “Mindfulness at work” conference at Cranfield University,UK
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Work - Life Balance for Entrepreneurs
2025-03-05 12:00 - 13:00 | NIC Karachi, Pakistan
Outcome:

Participants gain awareness of the importance of work-life balance for their well-being and business success.
Develop practical skills for effective time management, stress reduction, and setting healthy boundaries.
Learn strategies for building support systems and delegating tasks to achieve a sustainable work-life balance.
Develop a growth mindset and self-care practices to maintain their well-being and thrive as entrepreneurs.

Trainer:
I am a trauma-informed facilitator, neuro-linguistic programming (NLP) practitioner, art as therapy practitioner, and founder of Parindey training and consulting. We work to build resilient communities through countering violent extremism and promoting mental health in Pakistan. I am a certified Facebook facilitator trained to implement the #Shemeansbusiness and #wethinkdigital programs. In 2022 I completed my post- grad diploma in Gender Equality from the University of Iceland with the final project focusing on digital violence, extremism, and gender. I am a Harvard Graduate of Public Narrative Executive Leadership program. In 2019, I became a member of Pakistan’s first National Youth Council through which I focus on building programs and policy for civic engagement and youth-focused institutional reform. For seven years, I have introduced design thinking principles within marginalized communities to empower citizens to take ownership of local development.
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Financial Literacy & Budgeting for Startups
2025-02-28 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Build basic financial literacy and budgeting skills.

Trainer:
A Serial Entrepreneur and Lending Specialist with a focus on social impact and inclusion.
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Sales Funneling & Digital Marketing
2025-02-27 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Set up digital marketing strategies and refine customer funnel stages.

Trainer:
A digital marketing specialist with core competency in media planning/buying/strategy and managing Biddable & Programmatic platforms.

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Legal & Taxation
2025-02-26 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Research and complete a preliminary legal checklist outlining key legal considerations for their specific business idea.
Participate in a case study analysis, examining a legal challenge faced by a startup and discussing potential solutions.
IPs, Agreement of share and responsibility of founders.

Trainer:
I’m a practicing lawyer & Cambridge certified teacher with keen interest in law, literature and linguistics. I have conducted several consultancy sessions and have trained lawyers, trainers, and officers of the revenue board, law enforcement agencies and judicial officers.
As an enrolled lawyer for High Courts & managing partner at my firm, I have been drafting advice, opinions, memos, cases, rejoinders, written statements etc, on contentious and non contentious matters before the courts, tribunals, judicial, & quasi judicial bodies, throughout Pakistan and internationally from two chambers in Karachi.
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Incident Response: Developing protocols for responding to security incidents
2025-02-24 08:00 - 17:00
Outcome:

Startups gain the knowledge and tools to develop a comprehensive IRP that can help them effectively respond to security incidents.
Participants can practice and refine their incident response skills through simulated scenarios.
Increased preparedness to minimize damage and recover efficiently in case of a cyberattack.

Trainer:
An experienced information security and governance professional having CISA & CISM Certifications as well as qualifications in ISO 27001 ISMS Lead Implementer. I also hold degree in Business Administration from University of South Australia, Adelaide, Australia as well as foundation certifications in COBIT5, ITIL and PRINCE2 standard for project management.

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Business Continuity Planning: Strategies for ensuring cybersecurity resilience
2025-02-20 15:00 - 17:00
Outcome:

Startups gain the knowledge and tools to create a solid BCP, enhancing their ability to recover from cyberattacks and other unforeseen events.
Participants understand the importance of risk mitigation and proactive planning for maintaining business continuity.
Development of a more resilient and secure business environment for long-term success.

Trainer:
As a seasoned expert in IT Governance, Risk, and Compliance (GRC), I specialize in aligning technology with business objectives to drive operational excellence, enhance cybersecurity resilience, and ensure adherence to global standards. With over 11 years of progressive leadership, I’ve successfully developed and implemented end-to-end IT governance frameworks, risk management policies, and cultural transformations that empower organizations to thrive in an evolving digital landscape.
I lead with a collaborative and strategic mindset, mentoring teams passionate about governance, cybersecurity, and risk management to achieve measurable results. My track record includes development and implementing ISO 27001, PCI DSS, and CMMI frameworks, SBP ETGRMF driving profitability insights, and enhancing enterprise-wide alignment of IT and business goals.
Core Competencies:
Governance: People, Processes, and Technology
Policy & Process Engineering
Standads and Regulations implementation and governance
Risk and Data Governance
IT/IS Audit & Quality Management
Project Leadership (Agile & Classic)
Cybersecurity Strategy & Governance
Certified and experties in COBIT, PCI DSS, CISM, CISA, CRISC, ISO 27001, GDPR, SBP regulations and more, I am committed to fostering innovation, compliance, and robust risk management strategies to support organizational growth in a competitive, technology-driven world.
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Financial Model Development
2025-02-19 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

This session introduces participants to the fundamentals of financial planning for startups, including financial statements, budgeting, forecasting, and funding options.

Trainer:
A certified finance professional with more than 8 years of experience in retail & commercial banking, planning & analysis, investments, startup consultancy etc. Proven track record in credit assessment, initiation & management.
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Collaboration with Industry Partners: Building strategic partnerships for product development
2025-02-14 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain a comprehensive understanding of the potential benefits and challenges associated with collaboration in the industrial automation space.
Develop the ability to identify and evaluate potential industry partners that can contribute valuable resources and expertise.
Begin to develop your skills in negotiation, communication, and relationship building for establishing successful partnerships.

Trainer:
Seasoned engineering and technology leader with 22+ years at General Motors, specializing in fuel cell systems, hybrid/electric vehicle drive units, and advanced propulsion technologies. Held key roles including Technology Collaboration Manager and Assistant Chief Engineer, driving innovation in sustainable mobility through strategic partnerships, program management, and engineering leadership across global teams in the U.S. and Europe.
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Scaling E-Services based startups
2025-02-13 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Understanding the process of business development, bidding, sales and customer success in gig based portals.

Trainer:
Faiza Yousuf is a seasoned Product and Program Leader and serial entrepreneur with over 15 years of experience building tech products, leading teams, and driving innovation. Her expertise lies in product lifecycle management, agile methodologies, and aligning user experiences with strategic business goals. Faiza operates a global consulting practice with clients like TestGorilla, Chegg Skills, and SkillSoft. She is also recognized as an Upwork Expert-Vetted freelancer, ranking in the top 1%.
Faiza is the founder of WomenInTechPK, Pakistan’s largest community for women in technology, boasting over 10,000 members and 100+ global partners. She co-founded CodeGirls, a free coding boot camp that has trained more than 800 women, achieving a 65% placement rate. Additionally, she co-founded CaterpillHERs, an entrepreneurship and career accelerator that has supported 100+ startups, facilitated 200+ career advancements, and partnered with 60+ organizations worldwide. CaterpillHERs also launched koi.work, an HR-tech platform for hiring and managing tech talent.
An international speaker and advocate for community building, Faiza serves as an ambassador for CryptoChicks, an initiative empowering women in blockchain and AI. Her work has garnered recognition from prestigious organizations such as Google, the White House, the United States Institute of Peace, Visa Foundation, IREX, USAID, EQUALS Global Partnership, inDrive, and UNDP.
Faiza is an IVLP Fellow, a World Bank’s WomenX Pakistan program graduate at IBA, and an alumna of the Aga Khan University Women’s Leadership Academy (AKU-WLA). She holds both Bachelor’s and Master’s degrees in Computer and Information Technology from NED University, along with a range of professional certifications. As a mentor to early-stage tech founders and a lecturer at local universities, she actively contributes to the growth of the tech ecosystem.
Her unwavering commitment to diversity, equity, and inclusion in technology continues to create opportunities for women and underserved communities globally.
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Fireside Chat
2025-02-13 13:30 - 15:00 | NIC Karachi, Pakistan
National Incubation Center Karachi in collaboration with LotusPR is hosting an exclusive Fireside Chat on Innovation in the Healthcare Industry & the Future of Self-Care, featuring Farhan M. Haroon, CEO & Executive Director of Haleon Pakistan.
With a decade of leadership in healthcare and consumer goods, Farhan brings invaluable insights into scientifically proven healthcare solutions, the evolving self-care landscape and how innovation is shaping the industry. Under his leadership, #HaleonPakistan, home to household names like #Panadol, #Sensodyne and #CaC-1000 Plus, has been driving consumer-centric innovation, earning accolades like the #PESA2024ExportAward.
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Growth Hacking for Startups
2025-02-12 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop a basic growth hacking plan for their business, identifying key channels, tactics, and metrics to track progress.
Participate in a brainstorming session to identify creative growth hacking ideas for different business scenarios.

Trainer:
Growth-oriented marketing leader with a passion for building brands and driving revenue. Proven track record in scaling startups (2x co-founder) and leading high-performing teams across diverse industries – FMCG, advertising, publishing, tech, and SaaS. Expertise spans full marketing spectrum: brand strategy, growth hacking, product marketing, demand generation, and digital/performance marketing.
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FinTech Compliance: Legal & Regulatory Essentials
2025-02-07 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Gain an initial awareness of the legal and regulatory landscape surrounding Fintech startups.
Identify potential compliance risks associated with your specific Fintech idea.
Develop an understanding of the resources available to support compliance efforts within your startup.

Trainer:
Mutaher Khan is a seasoned expert in mapping Pakistan’s startup ecosystem, financial data, and SaaS landscape. With a deep understanding of emerging markets, he leads efforts in consolidating complex information and transforming it into meaningful insights. As a key figure in the data and media industry, Mutaher specializes in analyzing market trends, investment patterns, and entrepreneurial developments, making critical data accessible to businesses, investors, and policymakers. His expertise in storytelling and research-driven narratives has positioned him as a thought leader, shaping conversations around Pakistan’s evolving digital and financial landscape.
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E-Commerce for Scalability
2025-02-06 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Set up payment gateways, explore logistics, and use analytics tools.

Trainer:
With over 11 years of experience in the e-commerce industry, I have a proven track record of delivering results, driving innovation, and leading cross-functional teams in a fast-paced and dynamic environment. Currently, I oversee the end-to-end online business management for one of the leading fashion brands in Pakistan.
I am passionate about creating engaging and memorable online shopping experiences for customers, leveraging my skills in web content, new media, digital marketing, and tech innovation. I have successfully led the 360 revamp of the e-business for Bonanza Satrangi and Alkaram Studio, including platform migration from Magento 2.3 to Shopify, OMS and CRM deployment, omni-channel and multi-warehousing model expansion, and human capital development. I have also introduced industry-first features such as shoppable lookbook, AR for beauty, and gamification for the fragrance category, resulting in 120% growth from last year on the net and GP targets, while maintaining return and cancellation rates under 10%.
In addition to my role as the Head of E-commerce, I also serve as a Corporate Advisory Board Member and a Visiting Faculty at SZABIST, where I share my expertise and insights with the community. I hold a Masters of Advertising degree from SZABIST, and I have been honored as one of the Top 20 Influential Pakistani Women on LinkedIn and as One under 30 by Branding in Asia. I am motivated by the vision of transforming the e-commerce landscape in Pakistan and empowering women in the tech sector.
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Startup Business Models and Pricing
2025-02-06 11:00 - 13:00 | NIC Karachi, Pakistan
Outcome:

Develop a detailed revenue model outline, including pricing strategy and financial forecast for their business.
Participate in a case study analysis, dissecting the revenue model and pricing strategy of a successful company in their industry.
Product Pricing Strategies for Founders

Trainer:
Passionate and goal oriented marketing and communications professional with over sixteen years of experience. Demonstrated track record of developing and leading cross-functional teams, identifying business potentials, driving revenue growth and profitability. Ability to anticipate changes in the environment and to accommodate on strategic and tactical levels. Consulted with clients across industry categories such as CPG, Finance, Airline & Consumer Appliances, and Cellular Phones – and convinced them to shift spend from offline to online. Have extensive experience in CPG categories ranging from tobacco to pharmaceuticals on one hand to low-involvement electronics and beauty products. Tracking and creating opportunities for business diversification.
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User Feedback: Iterate & Improve Your Fintech Solution
2025-02-04 15:00 - 17:00 | NIC Karachi, Pakistan
Outcome:

Develop the ability to prioritize and implement user feedback to improve your Fintech solution effectively.
Gain a strong foundation for adopting a user-centric approach throughout the development process.

Trainer:
He is currently the Head of Finance at TPL Development, where he oversees financial strategy, planning, and operations. With a strong background in financial management, he previously served as CFO at Neem Financials, driving key initiatives in financial growth and sustainability. His expertise spans across corporate finance, risk management, and strategic planning, contributing to the success of the organizations he has been a part of.
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