Branding and Storytelling
2025-11-19 15:00 - 17:00 UTC | NIC Karachi, Pakistan
Outcome:

Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.
Create a strong brand identity that differentiates your startup from competitors.
Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.
Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.
Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.

Trainer:
Waqar Siddiqui Digital Content Creator and Storyteller A storyteller turned digital creator, I share real-life stories that inspire and connect millions worldwide. With 120M+ views and 450K+ followers on Facebook, my short-form content continues to make waves—earning 10M+ views in January 2024 alone.
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Show Up as the CEO You Are (or Aspire to Be)
2025-12-26 15:00 - 17:00
Outcome:

Develop a clear understanding of how branding and storytelling can be leveraged to achieve your startup’s goals.
Create a strong brand identity that differentiates your startup from competitors.
Craft a compelling brand story that resonates with your target audience and effectively communicates your value proposition.
Develop the skills to utilize storytelling effectively across various communication channels to engage your audience and build brand loyalty.
Gain the confidence to present your startup and its vision in a clear, concise, and impactful way.

Trainer:
Naureen Ghaffar is a former banker who transitioned into entrepreneurship in 2014. With deep expertise in corporate restructuring, she played key roles in major bank mergers and served six years as Regional Head North for SME and Commercial Lending.
She now leads a business consultancy, helping clients structure optimal banking solutions, and is also a realtor working with premium projects including DHA, Bahria Town, and Emaar Pakistan. Her company collaborates on advanced HVAC projects and actively integrates SDGs, particularly women’s economic empowerment and climate action.
Naureen is an active member of RCCI and FPCCI, has led women entrepreneurship initiatives, and brings strong experience in B2B partnerships, collaboration, and networking through organizing major national and international events.
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All About Fundraising
2025-12-30 15:00 - 17:00
Outcome:

Develop a draft investment thesis and investor deck for their business.

Conduct mock investor pitch presentations, receiving feedback on the effectiveness of their communication and storytelling abilities.

Trainer:
Riaz Ahmed Helped Founders build:

27 – Pre-seed;
16 – Seed;
7 – Early stage; and
10- Growth stage startups as a mentor, coach and VC partner
Raised over $17 million for these startups in MENAP.

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Technology Stack Selection: Choosing appropriate technologies for FinTech solutions
2026-01-13 15:00 - 17:00
Outcome:

Gain an understanding of the factors to consider when selecting technologies for your Fintech project.

Develop the ability to critically evaluate and compare different technology options.

Make informed decisions regarding the technology stack for your Fintech solution, considering feasibility, cost, and long-term sustainability.

Trainer:
M. Hasan Khan is a Software Engineer, AI Engineer, and Data Scientist with strong expertise as an AI Python Developer, currently working full-time at Must Fintech since May 2023 in a remote role based in South Korea. He specializes in designing, developing, and deploying end-to-end artificial intelligence solutions, including machine learning models, data preprocessing pipelines, model selection, and production deployment.
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