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X-WR-CALNAME:Welcome to National Incubation Center Karachi
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X-WR-CALDESC:Events for Welcome to National Incubation Center Karachi
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SUMMARY:E-Commerce for Scalability
DESCRIPTION:Outcome: \n\nSet up payment gateways\, explore logistics\, and use analytics tools.\n\nTrainer:\nWith over 11 years of experience in the e-commerce industry\, I have a proven track record of delivering results\, driving innovation\, and leading cross-functional teams in a fast-paced and dynamic environment. Currently\, I oversee the end-to-end online business management for one of the leading fashion brands in Pakistan. \nI am passionate about creating engaging and memorable online shopping experiences for customers\, leveraging my skills in web content\, new media\, digital marketing\, and tech innovation. I have successfully led the 360 revamp of the e-business for Bonanza Satrangi and Alkaram Studio\, including platform migration from Magento 2.3 to Shopify\, OMS and CRM deployment\, omni-channel and multi-warehousing model expansion\, and human capital development. I have also introduced industry-first features such as shoppable lookbook\, AR for beauty\, and gamification for the fragrance category\, resulting in 120% growth from last year on the net and GP targets\, while maintaining return and cancellation rates under 10%. \nIn addition to my role as the Head of E-commerce\, I also serve as a Corporate Advisory Board Member and a Visiting Faculty at SZABIST\, where I share my expertise and insights with the community. I hold a Masters of Advertising degree from SZABIST\, and I have been honored as one of the Top 20 Influential Pakistani Women on LinkedIn and as One under 30 by Branding in Asia. I am motivated by the vision of transforming the e-commerce landscape in Pakistan and empowering women in the tech sector. \nRegister Now
URL:https://nickarachi.com/event/e-commerce-for-scalability/
LOCATION:NIC Karachi\, Pakistan
CATEGORIES:NIC Karachi,Women Startup Track
ATTACH;FMTTYPE=image/webp:https://nickarachi.com/wp-content/uploads/2025/01/6th-feb.webp
ORGANIZER;CN="National Incubation Center Karachi":MAILTO:info@nickarachi.com
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