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Customer Discovery: Market Validation and Segmentation (TAM, PAM, SAM, SOM)

NIC Karachi

Outcome: Develop a preliminary market research plan for their chosen business idea. Conduct a mock customer interview and analyze the gathered information. Develop a detailed market research report outlining target market, competition, and key market insights. Create a market segmentation framework and customer persona profile. Trainer: Passionate about democratizing personal finance in Pakistan, I am […]

Startup Lean Canvas Model

NIC Karachi

Outcome: Articulate the problem their business solves and segment their target audience. Craft a unique value proposition and design an effective solution. Map out distribution channels, define revenue streams, and optimize cost structures. Identify their unfair advantage to establish a competitive edge." Trainer: As the Founder of Raptr Games, he combines his passion for gaming […]