Customer Discovery: Market Validation and Segmentation (TAM, PAM, SAM, SOM)
NIC KarachiOutcome: Develop a preliminary market research plan for their chosen business idea. Conduct a mock customer interview and analyze the gathered information. Develop a detailed market research report outlining target market, competition, and key market insights. Create a market segmentation framework and customer persona profile. Trainer: Passionate about democratizing personal finance in Pakistan, I am […]