Customer Discovery: Market Validation and Segmentation (TAM, PAM, SAM, SOM)

Outcome:

• Develop a preliminary market research plan for their chosen business idea.
  
• Conduct a mock customer interview and analyze the gathered information.
  
• Develop a detailed market research report outlining target market, competition, and key market insights.
  
• Create a market segmentation framework and customer persona profile.

Trainer:
Passionate about democratizing personal finance in Pakistan, I am an entrepreneur with a background in Fintech. As the Co-Founder of YPay Financial Services, I led initiatives to provide youth access to asset management services through a simplified investing and savings platform.

Recently, I have ventured into the dynamic realm of DevOps services, founding a firm dedicated to streamlining development, operations, and security processes for businesses seeking operational excellence.

With a foundation in advanced machine learning, and deep learning, and strong analytical skills, I am recognized as a leading data scientist in the industry. My earlier experiences at Deloitte involved engagements with IFRS implementations, specifically IFRS 9.

I hold a Bachelor’s in Computer Sciences from Habib University, Karachi, and have completed a Data Science Intensive Studies Certification from Stanford University, CA, USA. With entrepreneurial skills and technical expertise, I am a sought-after thought leader in both Fintech and DevOps.

Connect with me to explore synergies in the intersection of AI-augmented DevOps and technology efficiency.