Growth Hacking for Startups

Outcome:

• Gain a comprehensive understanding of the current state and future direction of the industrial sector relevant to your startup.
  
• Identify potential target markets and assess the feasibility of your automation solution within the competitive landscape.
  
• Begin to develop a foundational understanding of industry-specific considerations for your startup’s business plan.

Trainer:
Marketing professional with 10+ years’ experience of developing & executing innovative integrated marketing strategies for tech companies especially in fintech, ecommerce & travel sectors. Worked with startups to create impact brands that transcend demographics. I enjoy bridging the disconnect between companies and their customers.

My specializations are in crafting brand identities, driving user acquisitions, optimizing digital experiences, increasing retention, scaling products, managing diverse teams and coordinating with agencies. Moreover, I have been creating and managing high budget PPC campaigns and also leading product design sprints.

My achievements thus far include scaling Tez Financial Services’ digital marketing & communication campaigns to help in disbursing PKR.100 million in nano-loans, ranking the app at #1 position in PlayStore’s Finance category, successfully delivering Sastaticket.pk’s first Black Friday travel sales campaign, scaling Rocket Internet Kaymu.pk’s books category and managing nationwide ILoveBooks sales campaign for Liberty Books. Hard work is my ethic, digital marketing is my passion and data analytics is my secret sauce.